The complexity of running a business online differs from what product you sell on the platform. No matter how user-friendly your sale is, if the product is a physical one, then you have to handle too many repercussions. On the other hand, selling software is an easy task.
Creating and running software can be done anywhere. You need not own office space and human power – unless you’re a comparatively bigger company – and yet run a successful business at the comfort of your home. But the question arises, how to make the perfect sale?
Not everyone good at technology has to have a business niche. You learn things along the way and, we’re here to guide you through a few prerequisites everyone should know.
Whom are you selling your software to? It is the first question you need to ask before putting yourself out in the market. Which demographic does the software cater to? Where are they mostly concentrated? What is the common age group?
Once you have clarity about all of these, it will become evident how you wish to lead the marketing plan. An ideal strategy is to categorize the customer persona but be vague enough to be flexible with the changing requirements. Participating in the sales leads will help you understand where you stand and what changes people require the most.
The competitor’s strategy
There is no business left in this world that has a monopoly. Everyone – big or small – has competitors at some point. What makes us different is the unique perspective we bring to the product that no one else can. So while you create your brand’s personality, study the competitors’ strategies too.
How are the competitors gaining and retaining the customers? Where are the leads coming from and, what are the bounce rates of the website? These are just the basic ideas you need to gather. One smart way to leap over your competitors is by connecting with your audience through emails.
Email marketing has the highest return on investment (ROI) than any other means. Find the list of potential contacts with the help of an email search engine such as GetEmail.io. This email extract tool can find and validate any number of email addresses in just a matter of minutes. It also comes with a chrome extension to your LinkedIn account. Thus, making it easy to find email contacts.
When you’re in the software business, every kind of service matters and affects the sale process. So, being professional should be your utmost priority. This begins with having the latest version of the product up and running. Ensure it also has a professional-looking logo and branding to improve the chances of trustworthiness amongst the clients.
Provide active customer support via emails, chats and calls. It shows that you actually care about customer satisfaction. And initially, provide a free trial so that the people will know what your product is all about and how efficient it works.
Selling software is easier than it was a decade ago. As technology advances, you can get in touch with different types of people in no time. Sometimes the virtual meeting fetches better results than gathering in person.