Customers are the lifeblood of any business, and without them, you’re not going to make any money – you need them much more than they need you in most situations. And of course, there’s your competition to think about; the more competition there is, the more chance there is of your customers choosing to buy their things from someone else. So what can you do?
There are actually a few different things you can do, and it’s wise to put as many measures in place as possible to ensure your customers stay yours and don’t leave you for someone else, but one that’s very important yet so easy to forget is that you need to impress them. Impressed customers aren’t going to stray; they’re going to stay. Read on to find out more.
Build A Rapport
Impressing customers doesn’t have to be as tricky as it might sound, and one simple way to get started is to build a rapport with them. By doing this and getting to know who they are, what they want, and how you can help you, you’ll certainly impress – and it can lead to extra sales too (you might be able to upsell or cross-sell, boosting your profits even more). Depending on what you sell, building a rapport can actually make business a lot easier, as is the case if you can do it with customers who purchase firearms – the more you know, the better you can help.
To build rapport, you need to actively listen to what the customer is asking for and ensure you offer them solutions. Plus, answer all their questions with plenty of details. And don’t forget to personalize your interactions if you can by remembering details about them and showing you care.
Being fast is not the same as rushing, and one of these things will impress your customers while the other will most likely drive them away. Rushing is a bad idea – when you rush, it’s easy to make mistakes or deliver something that’s substandard, and it’s hard to take the time to really build that all-important rapport with your customers, as we mentioned above, so it’s best to avoid rushing altogether.
Being fast, on the other hand, is a completely different situation and one that you should try to do as much as possible. Being fast means knowing your processes, systems, and products inside out so you can deliver what you need to deliver in a short amount of time but you still do it professionally and correctly. Do the latter and not the former, and you’re sure to impress your customers.
It can be a great idea to have something in place that rewards and thanks loyal customers for their custom, so offering perks in various forms (some ideas include money off, VIP status at events, free gifts, and so on) could be a savvy marketing move. Your customers will want to buy more from you so they can get the special rewards that come with it.
If you can impress your customers with these special perks, not only will they come back to you again and again, but they’ll be fantastic at spreading word of mouth about your business, bringing you more customers as a result. Yes, you’ll have to spend money on the perks, but the sales you get in return should more than make up for it.