It’s the age of Smartphones, or increasingly so; no wonder there are new mobile apps appearing on the screen ever so often. Latest in this apps saga is one from the Environmental Working Group (EWG). It’s called “Skin Deep”.
The email message announcing the launch of Skin Deep app is included below:
When you shop, you deserve to have information about the safety of your moisturizers, shampoos and more at your fingertips, so we created a robust, easy-to-use mobile app to do just that. Get EWG’s Skin Deep mobile app today!
EWG’s Skin Deep Cosmetics Database is the world’s largest safety guide to personal care products. We launched this app to provide you with easy-to-navigate safety ratings – on your phone while you shop! – for a wide range of products and ingredients on the market.
This Skin Deep app has information and online safety assessments for more than 74,000 personal care products, 2,400 brands and 9,000 ingredients, culled from product labels and from scientific and industry literature.
Thank you for all your support.
President, Environmental Working Group